Press Release from Herrington Teddy Bears
"The Original Signature Teddy Bear"
Costa Mesa, California
Date: January 19, 2004

FOR IMMEDIATE RELEASE:

Something's Sweet
At The Herrington Teddy Bear Company

Costa Mesa, California - January 2004   Everything is pretty in pink at The
Herrington Teddy Bear Company this Valentine's Day. Known for their
co-branded signature teddy bears, Herrington has designed several
sweethearts for special clients like Hard Rock Hotel Las Vegas, Hard Rock
Cafe, Barnes & Noble and of course, their very own Teddy Bear Club members.

The real question is, does it get any sweeter than a 10-inch pink bear
wearing nothing but a red silk bowtie and white silk boxers covered in
lipstick smooches? Available now at all USA HRC locations is this darling
silk boxer-wearing bear holding a red plush heart sealed with a kiss for
Valentine's Day 2004.

HRH Las Vegas has an 8-inch pink Valentine's Day beara available with the
red HRH heart logo, while all of the HRC Japan locations have a white 8-inch
bean bag beara with the HRC red kiss logo. Nassau, Bahamas, Cayman Islands,
Kuala Lumpur, Makati Philippines and Beijing HRC locations are sporting a
10-inch pink chrislon bear wearing a white mini backpack. Each dons the
embroidered 2004 HRC kiss logo on its chest while all the HRC in Ottawa has
a 10-inch white chrislon bear wearing pink velvet bib overalls celebrating
the season this year.

All Barnes & Noble locations have two sweet choices available for lovers
this year; a pink bear in white corduroy bib overalls or a white bear in red
corduroy bib overalls. Both bears hold a red plush heart in one hand and a
bag of candy hearts tied up in a red satin bow in the other. Each has the
year 2004 embroidered on its right footpad. This is the first joint venture
between Barnes & Nobles and The Herrington Teddy Bear Company for
Valentine's Day.

The sweetness doesn't stop at the bookstore! Holding true to one of the
hottest trends in the plush gift market since Legally Blonde made it
popular, is a miniature Valentine Chihuahua with a "to" and "from" hang tag
only available in Japan through Parfums de Wakaba.

Last, but certainly not least, likely the cutest 2004 Valentine's creations
to come out of The Herrington Teddy Bear Company this Valentine's Day are
the pajama bears. Herrington's Teddy Bear club members can purchase the
white bear in pink pajamas covered with kisses and hugs and lots of red
lipstick smooches at www.herringtonteddybears.com. HRC guests in Dubai and
Jakarta have a brown bear wearing the same pink pajamas and lets not forget
the matching nightcap.

Collectors are not going to want to miss out on this year's selection of
2004 Valentine's Day bears by Herrington Teddy Bears this year. All bears
are available now at their specified locations. For more information on how
to purchase these bears or get your own store set up with Herrington Teddy
Bears call (800) 942-4498.


ABOUT HERRINGTON'S TEDDY BEAR COMPANY
For more than 16 years, Herrington Teddy Bears has designed and produced
Signature Teddy Bears for respected, high profile companies around the world
such as, Hard Rock Cafe & Hotels, The Cheesecake Factory, Giorgio Beverly
Hills, Cartier, Mercedes-Benz, DFS and Tavern on the Green in New York City,
Notre Dame University and many others. To view the complete line of
Signature Teddy Bears created by Herrington Teddy Bears visit
www.herringtonteddybears.com or call (800) 942-4498

Contact Information:
Herrington Teddy Bears
"The Original Signature Teddy Bear"
150 McCormick Avenue
Costa Mesa, CA 92626